RJ Metrics – Why We Invested

January 3rd, 2012 by Jay Levy View Comments

We are excited to announce our investment in RJ Metrics along side some other great investors, including SoftTech VC, BetaShop, Lerer Ventures, SV Angel and great angels like Gabe Weinberg of DuckDuckGo.

RJ Metrics is a SaaS analytics platform that is simple to install but incredibly powerful and nimble. RJ Metrics customers range from startups to industry leaders with hundreds of millions in revenue. Companies and investors in eCommerce, software as a service, gaming, and community us the platform to make smarter decisions, drive growth, and enhance profitability.

We first met Robert and Jake a few years back when they were launching RJ Metrics, while they weren’t fundraising they wanted to socialize the product with the venture community as they thought it was a good fit.

It became apparent to us about six months ago that RJ Metrics was something we wanted to be involved with for a few reasons.  First off, we started using the product at Fab and we were all addicted, secondly the team has done an incredible job of landing great clients who swear by the product and lastly it’s a team that gets it. Robert and Jake come from the venture world and understand what needs to be done to make a company work for investors, founders and employees.

You can read more about the funding on TechCrunch or the RJ Metrics Blog.

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  1. [...] As we reported last week just after our VC Roundup, Center City’s RJ Metrics has raised $1.2 million its users and power angels. The news was also covered on TechCrunch and the Business Journal. Zelkova Ventures writes why they funded the company here. [...]

About Jay Levy

Jay Levy

Jay Levy is a co-founder and principal of Zelkova Ventures. Jay focuses most of his time in working with the current portfolio company and looking at new investments in the software-as-a-service, internet media and green tech space. More »

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