Over the past 18 months in conjunction with running Zelkova I have been working on building a new company with my close friendGreg, Uproot Wines. At Uproot we’re trying to reimagine winemaking to create a modern, energized experience for a newgeneration of wine drinkers.
]As I think about the balancing Zelkvoa and Uproot its turns out they are incredibly beneficial to each other and its not a zero sum game. Uproot has made me a better investor and Zelkova is helping Uproot to innovate and think differently.
Uproot is a customer of several Zelkova portfolio companies. We are using Ambassador, HelpScout, Lettuce, Customer.io, RJ Metrics and Reachli to name a few. Being able to actually use the products has made my feedback more valuable. I’m in the trenches as a small business owner, no longer am I just a Monday morning quarterback when I’m giving product feedback and advice.
Zelkova has helped Uproot by providing access to incredible technology and talent. Every day I have the luxury of meeting great entrepreneurs with great ideas many of which are looking to help businesses. Uproot is leveraging this and will hopefully prove to help accomplish our goal of creating an innovative company in the wine space.
As we launch Uproot in the coming weeks we are looking to push the envelope as far as possible feel free to send me any thoughts or suggestions.Tweet