The social web is being built by people and their thoughts. To date most analytics companies in the social sphere have focused on ‘their thoughts’ and few have focused on the people who brought you those thoughts. I don’t want to downplay the value of thoughts, in fact we are investors in Crimson Hexagon, a leading tool analyzing thoughts… but today is about people!
We are very excited to announce our investment in Klout, the leading platform for understanding the ‘who’ behind the ‘what’. Klout is about determining who people are providing data around them that can help people and companies make decisions.
Were excited about Klout because as the social web continues to grow among people and businesses the ability to identify, rank and sort people is going to be more and more important in getting thru the clutter. Klout allows you to do just that determine who is important in what areas and is poised to become standard measurement of influence online.
Klout is arguably the leader in the space with some terrific partners using the platform, these include Co-Tweet, TweetUp and HootSuite, to name a few of the 200+.
We look forward to continuing to work with the team along with our investment partners, ff Asset Management, Bobby Yazdani of Saba, Allen Morgan of Mayfield Fund, Nova Spivack of Lucid Ventures, Grape Arbor VC, Paige Craig, Tom McInerney, Michael Yavonditte of Quigo Technologies, and Ofer Ronan.
