Check-In: Innovate or Die

September 21st, 2010 by Jay Levy View Comments

The check-in needs to innovate quickly or die, that was the premise of my comments on the Check-in/LBS panel yesterday at the MobileEco Summit.

The check-in companies have quickly grown with early adopters, but the novelty seems to be wearing off based on anecdotal evidence I’ve seen. Game mechanics, such as badges, are fun at first but after a while they just don’t cut it, I want something real and tangible.

It’s no secret that check-in startups want to go mainstream, but in order to do this they need to innovate quickly. Specifically they need to develop more and better reasons to check-in, seeing where my friends are isn’t enough for the mainstream, replacing the loyalty punch-card could be a good start. Speed is of the essence in developing out these products as these startups needs to keep their ecosystem (techies, business, media) excited about them in order to roll into the mainstream market. If this doesn’t happen quickly they may lose the support of their ecosystem and may not make the transition.



About Jay Levy

Jay Levy

Jay Levy is a co-founder and principal of Zelkova Ventures. Jay focuses most of his time in working with the current portfolio company and looking at new investments in the software-as-a-service, internet media and green tech space. More »


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